"...the universe is a process put into motion by purpose.."
Arthur M. Young: The Reflexive Universe

“…please tell me who I am…”
SuperTramp – The Logical Song

“We Procrastinate When We've Forgotten Who We Are”
Merlin Mann - 43folders.com

“Story creates purpose.”
John Webster – netsupport.com

Oh well, here goes. . .

John thinks this goes beyond painfully boring. I think it comes the closest to what we believe about the challenge of human communication/persuasion in a business context. Actually, it's probably both.

I have just one word for you. Just one word. Plastics! Are you listening Benjamin?

These were Mr. McGuire’s words to Dustin Hoffman’s just-college-graduated character regarding the NEXT BIG THING in the 1967 movie, The Graduate.

Mr. McGuire's word for 2007: Video!

Are you listening? You should be. Video delivered via the net is one of the most direct ways you can achieve MindFax. It's simple, it's direct, and with sight and sound, you increase the odds of making it into the mind of your customer.

Oh. . .if you think it’s just teenagers on places like Google Video and YouTube, search on BMW, Rolex or accounting firm. It will blow your mind.

So. . .cue the Simon and Garfunkel song and get going down the road—the video road! More.

The Raw Message--very raw

The raw message--the "meat" of the sausage. Hard to digest. Stuff, really, you shouldn't have to see. But wait dear friend. . .add a little bit of this and that and it's six minutes worth consuming. Plus, my food analogies I fear are wearing thin, so I'll shut up and let you watch.

Before

Check back soon for the after.

Time for a good night powerpoint

The bar is low for PowerPoint presentations. Some presentations can be considered successful if the audience stays awake. What would it take to make a Presentation that moves someone to tears? When does a presentation become a story? How many presentations are remembered? How many stories? Time to tuck the kids in; where is that laptop? time for good night PowerPoint.

It's coming together. . .

Strange sometimes how you do something almost all your professional life, then look back in an attempt to capture or distill or otherwise communicate it, and wow, it can be hard.

No matter, we'll just struggle forward. . .

Going Digital: 8-29-07 (20 minutes)

Our Story: MindFax

What's the story behind Mindfax?. First Draft: Mind Fax is a "Transparnet Digital Story Transmission". Maybe we need to work on the Mind Fax story...