John thinks this goes beyond painfully boring. I think it comes the closest to what we believe about the challenge of human communication/persuasion in a business context. Actually, it's probably both.
Tuesday, September 25, 2007
Wednesday, September 12, 2007
I have just one word for you. Just one word. Plastics! Are you listening Benjamin?
These were Mr. McGuire’s words to Dustin Hoffman’s just-college-graduated character regarding the NEXT BIG THING in the 1967 movie, The Graduate.
Mr. McGuire's word for 2007: Video!
Are you listening? You should be. Video delivered via the net is one of the most direct ways you can achieve MindFax. It's simple, it's direct, and with sight and sound, you increase the odds of making it into the mind of your customer.
Oh. . .if you think it’s just teenagers on places like Google Video and YouTube, search on BMW, Rolex or accounting firm. It will blow your mind.
So. . .cue the Simon and Garfunkel song and get going down the road—the video road! More.
Mr. McGuire's word for 2007: Video!
Are you listening? You should be. Video delivered via the net is one of the most direct ways you can achieve MindFax. It's simple, it's direct, and with sight and sound, you increase the odds of making it into the mind of your customer.
Oh. . .if you think it’s just teenagers on places like Google Video and YouTube, search on BMW, Rolex or accounting firm. It will blow your mind.
So. . .cue the Simon and Garfunkel song and get going down the road—the video road! More.
Friday, September 7, 2007
The Raw Message--very raw
The raw message--the "meat" of the sausage. Hard to digest. Stuff, really, you shouldn't have to see. But wait dear friend. . .add a little bit of this and that and it's six minutes worth consuming. Plus, my food analogies I fear are wearing thin, so I'll shut up and let you watch.
Before
Check back soon for the after.
Before
Check back soon for the after.
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